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Having been inspired by seeing many recent articles about a day in the life of a web developer I decided to give an insight into a typical day for an Internet Marketing Consultant. This will obviously vary depending on the workload at the time, but typically this is the kind of timescale I would follow:
9am-10am Check overnight emails, reply to clients and delete spam!
10-12pm Monitor the previous days Google AdWords and Yahoo Search Marketing performance for client accounts, ensuring the budget is being put to good use and making changes to increase conversion rates, click through rates, lower costs etc.
12pm - 1pm Catch up on the latest industry news using an RSS reader to get updates from sites such as Search Engine Watch, ThreadWatch, WebProNews, Digg, Matt Cutts' blog etc. I think it's important to keep up-to-date and also check the latest search engine optimisation (SEO) and pay-per-click (PPC) discussions on popular forums such as Webmaster World, Search Engine Watch and SEO Chat.
1pm - 2pm Lunch break
2pm - 4.30pm Depending on the type of current work I would generally be allocating this time to work upon SEO projects, for example building links or making HTML changes to improve on-site optimisation.
4.30pm - 5.30pm I would typically finish the day by checking over the days performance of my PPC clients to ensure everything is running smoothly, monitoring the early results of any new changes. With a final check of the days RSS feeds and emails and maybe a blog post about any relevant technical news.
Kevin Gibbons is a Google AdWords Qualified Professional, please check out Kevin's website http://www.seoptimise.com for more information about Google AdWords management.
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