|
When it comes to new internet marketing opportunities for your business, RSS just might be the answer you were looking for. Here are just some of the new opportunities it can provide you with ... 1. PODCASTING AND VIDEOCASTING Podcasting (delivering internet audio content) and Videocasting (delivering internet video content) allow you to communicate via rich media messages, not only making your content more attractive and powerful, but also enabling a more personal »conversation« with your audiences. Up until know, the internet was predominantly a textual channel. Adding audio and video to the mix, delivering both via RSS, goes beyond the basic capabilities provided by »traditional« internet content delivery channels.
Rich media personalizes the internet experience and gives your company a distinguishable face, while at the same time providing you with a media platform to convey your message so that it is easier to understand, see and feel. Think about ... --> Delivering press releases in audio or video --> Sending your customers a personal video message from the CEO --> Doing audio interviews to expand your reach and provide more content to your visitors --> Delivering video demonstrations of your products --> Using video and audio to demonstrate how your customers and readers can easily resolve various issues that you are helping them with --> Delivering important messages to your readers, customers and business partners via a more personal audio experience, instead of using impersonal e-mail communications --> And so on ... In addition, Podcasting and Videocasting form the basis of new business models, giving you the opportunity to expand your product base to include these formats with higher perceived value. Customer education & support are improved as well, since you can now demonstrate key product usage points via online video providing customer support content in a format, which can easily demonstrate everything you need to convey to your customers. 2. HIGH FREQUENCY CONTENT UPDATES High frequency content updates, even on a daily or hourly basis, are now finally possible with RSS. No more need to hold on your important messages, news and other content for a week or even a month to include it in your e-zine --- with RSS you can update your content as often as you want/need, and your subscribers won't mind. 3. APPCASTING Appcasting goes one step further, giving you the ability to deliver critical software updates and patches to your existing clients, without them having to visit your web site every week to see if the much needed update is already available or not. 4. PRODUCT NEWS, RELEASES AND UPDATES Product news, releases and updates are now finally possible in an easy-to-consume way. Using RSS, you can provide your customers or prospects with simple tools to create their own »product feeds«, through which they'll be immediately notified when new products that precisely match their interests are available. As soon as your product portfolio changes, so does the content in the RSS feeds that your customers are subscribed to. Just think of the following possibilities ... --> The search tool is one of the most often used in larger web stores, giving your visitors an easy way to find the products they are interested. But the same search results can be delivered via RSS as well. Imagine your customer doing a search for one of your product categories, and then also receiving a link to the RSS feed for those very same search results, to find out immediately when a new product matching his terms is released or available for order. --> This works for complex searches as well. If your customers are in the habit of searching for specific product categories, but only in a specific price range, you can deliver those very same results to them via RSS, but with a small twist as soon as a new product matching their terms, including the desired price, is launched, they are notified about it via RSS instantly. No need to visit your site again to do the time-consuming search; the release comes directly to them. --> Of course, the same approach that many are already using for e-mail alerts can be used for RSS. Give your visitors a simple form using which they enter their criteria, and then give them access to an RSS feed bringing them product updates based exactly on their criteria. Why not just use e-mail? Because no one really wants more e-mail messages in their inboxes and no one wants to give away their personal information, while RSS is anonymous, doesn't require an e-mail address and is read when the customer decides he has the time. 5. PERSONALIZED CONTENT SERVICES Personalized/customized database listings are quite similar to product updates, but relate to any kind of complex information you provide to your visitors, such as ... --> Job listings --> Dating --> Real estate --> Etc. Using RSS, your visitors can decide exactly what kind of »content« (in this case, an individual content item could be a new job listing) they are looking for and then have that content delivered directly to them, via their own personalized RSS feed. And yet, all of these are just some examples of what you can do with RSS. The possibilities for new content delivery & business development models are quite endless. For example, some companies are already giving their visitors the opportunity to track their FedEx, UPS and other packages via RSS feeds. Yet others are creating new services that allow you to receive critical information from an RSS feed to your mobile phone via SMS (such as getting an SMS notifying you that a new job matching your criteria is available). Yet again other sites enable you to keep track of when you need to return your library material, and even when your holds are ready and when they are about to expire, all this using RSS. All of these are new business opportunities made possible with RSS, and each of them in a way improves lives of end-users, without placing a larger burden (more e-mail messages) on them. Copyright 2005 Rok Hrastnik Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa8
|
 |
|
|
MORE ARTICLES:
If Content is King, then surely Relevance is Queen!
There has been a lot of to-ing and fro-ing in the searchengine world of late and there are lots of conspiracytheories as to why these things happen.
It is easy as a webmaster to get caught up in these webs ofintrigue.
Advantages Disadvantages Of internet marketing: The Good The Bad And The Ugly
The Advantages Disadvantages Of internet marketing are many.A few Advantages Disadvantages Of internet marketing are:* It's on the internet so it's low cost* Very fast* And you can reach a global audienceHowever it:* Can leave the businessman feeling isolated* Hard to tell if people are lying because you can't see their face* And you can be overloaded with information.
Software Companies: Generate New Revenue Streams and Decrease Costs with Custom e-Learning Content
It's no secret that Software Companies operate in a very competitive space where rivalry is increasingly fierce and where profit margins can be razor thin. New, smaller Software Companies are sprouting up each month and the leading Software Companies continually make strong advancements forward leveraging massive cash flow reserves.
Search Engine Marketing 101 For Corporate Sites
When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.
Where is King Content?
One bit of advice you'll read over and over about business websites is that "content
is king". Whether this is true or not is debatable, but most marketing and web
advisors agree that content is very important.
SEO 101 – The Basics of How to Get to the Top of the Search Engines
Depending on your site's subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but you're unlikely to earn a huge income.
Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?
As a search engine optimization specialist I often optimize
existing web pages for small business clients, upload them to
the site and see pages re-indexed by Google within a week.
This only happens with existing business sites that have been
online for a few years.
Creating Web Content Using Audio Recordings of Expert Interviews
Creating Web Content Using Audio Recordings of Expert Interviews
The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace.
An SEO Checklist
search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat.
A Guide to Optimizing public relations Content
This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community.
Why Some Experts Are Completely Wrong About linking
Why Some Experts Are Completely Wrong About linking And How You Can Get Your Website Marketing Back on Track! (Free Software Included)If you have read some information about reciprocal linking and other linking tactics in order to better promote your website, you have probably found some seriously differing opinions as to what the purpose of linking is.There are a wide range of articles and books about linking that come from polar opposite views as to why and how you should conduct a linking promotion campaign.
When internet marketing Gurus Sell Their Souls
If you're just getting started in internet marketing, you may be awed by the amount of "Internet Gurus" out there, each one making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets.
Well, I believe in one thing - "If it sounds too good to be true, it most probably is!"
While I have no doubt about the specialized skills and techniques used by these gurus, it can get a little too frustrating simply getting tangled and lost in all their hype, and find almost no value at the end of the day.
Adding Word Rich Content to Your Website
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.Adding Word Rich Content to your Website.
linking for Traffic not Positioning!
With more and more experts and search engine enthusiastsclaiming the right way and the wrong way to handle linkswapping, link exchanging or reciprocal linking!
You can tell something is important when there is more thanone name for it! GRIN!
There are also two schools of thought on the reasons linkswapping.
The first reason for link swapping has always been to carryfavour with Search engine rankings.
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings.
|
