Content Management Systems Eyeball SEOs
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems. Content Management Systems (CMS) are a hot topic right now with many corporate websites are turning to these systems to handle thousands of pages of dynamic data that they need to update regularly. Content Management Systems allow information to be added, edited or deleted automatically over the entire website. This can save hundreds of hours in manual updates. Pages of content are generated on the fly using a template driven system. When Content Management Systems were first developed, most had little regard for the requirements of search engine optimization. For some Content Management Systems this still holds true. Most CMS's, however, now have workarounds to accommodate those wanting to perform search engine optimization on their websites. The workarounds in the Content Management Systems involve two areas: writing search engine friendly URL's and creating individualized title and meta tags per page. Writing Search Engine Friendly URL's Some search engines (SE's) and directories like Google and Yahoo! can now read dynamic URL's but there are still a fair amount which can't or can only partially read them. The SE's like to see pages that have unique content per page and may limit the number of variable strings (i.e. ?, =. &) in a URL to assure unique content. By using a web server module called Mod_Rewrite it is possible to remove the stop characters from the URL string, thus making it more SE-friendly. To do this you will need to add a rule to the .htaccess file. For more information, see the following article on the Apache website: http://httpd.apache.org/docs-2.0/mod/mod_rewrite.html Creating Individualized Title and Meta Tags Some Content Management Systems such the latest release from Hot Banana Software boast full integration with SEO performance such as offering Conversion Tracking tool, Robots.txt and Meta Tag Management. Other CMS's such as PostNuke.com is struggling to catch up and offer workarounds to make their system more flexible and SE-friendly. PostNuke.com says that their next version (.8 release at this writing) will be fully SEO compliant. Until then, they recommend the pnMeta module, which will give control over the title, keyword and description tags over an individual page. Dynamically generated meta tag information, however, is not recommended. For more information see: http://www.miragelab.com/News+article-sid-19.phtml What Does CMS Mean For SEO's? search engine optimization experts and others using SEO techniques will need to work closely with Webmasters and developers who use Content Management Systems on their web properties. This collaborative effort is necessary to insure that URL's are SE-friendly and that unique title and meta tags are severed up for each optimized page. A large website with tons of valuable content, should rank well in the search engines according to the SE's guidelines and the CMS technology would do well not to inhibit this, but rather would do well to promote good search engine rankings for large websites. Copyright © 2004 SEO Resource Search Engine Marketing Specialists Kevin Kantola is the CEO of SEO Resource, a California search engine optimization company, and has published many articles over the past 20 years.
|
 |
|
|
MORE ARTICLES:
If Content is King, then surely Relevance is Queen!
There has been a lot of to-ing and fro-ing in the searchengine world of late and there are lots of conspiracytheories as to why these things happen.
It is easy as a webmaster to get caught up in these webs ofintrigue.
Advantages Disadvantages Of internet marketing: The Good The Bad And The Ugly
The Advantages Disadvantages Of internet marketing are many.A few Advantages Disadvantages Of internet marketing are:* It's on the internet so it's low cost* Very fast* And you can reach a global audienceHowever it:* Can leave the businessman feeling isolated* Hard to tell if people are lying because you can't see their face* And you can be overloaded with information.
Software Companies: Generate New Revenue Streams and Decrease Costs with Custom e-Learning Content
It's no secret that Software Companies operate in a very competitive space where rivalry is increasingly fierce and where profit margins can be razor thin. New, smaller Software Companies are sprouting up each month and the leading Software Companies continually make strong advancements forward leveraging massive cash flow reserves.
Search Engine Marketing 101 For Corporate Sites
When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.
Where is King Content?
One bit of advice you'll read over and over about business websites is that "content
is king". Whether this is true or not is debatable, but most marketing and web
advisors agree that content is very important.
SEO 101 – The Basics of How to Get to the Top of the Search Engines
Depending on your site's subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but you're unlikely to earn a huge income.
Abandoned by Google! Googlebot, Wherefore Art Thou Googlebot?
As a search engine optimization specialist I often optimize
existing web pages for small business clients, upload them to
the site and see pages re-indexed by Google within a week.
This only happens with existing business sites that have been
online for a few years.
Creating Web Content Using Audio Recordings of Expert Interviews
Creating Web Content Using Audio Recordings of Expert Interviews
The easiest way to create content for your websites is also one of the best ways to create value for your clients. It's a wonderful technique that when used well can make a big difference to how professionally your work is perceived in the marketplace.
An SEO Checklist
search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat.
A Guide to Optimizing public relations Content
This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community.
Why Some Experts Are Completely Wrong About linking
Why Some Experts Are Completely Wrong About linking And How You Can Get Your Website Marketing Back on Track! (Free Software Included)If you have read some information about reciprocal linking and other linking tactics in order to better promote your website, you have probably found some seriously differing opinions as to what the purpose of linking is.There are a wide range of articles and books about linking that come from polar opposite views as to why and how you should conduct a linking promotion campaign.
When internet marketing Gurus Sell Their Souls
If you're just getting started in internet marketing, you may be awed by the amount of "Internet Gurus" out there, each one making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets.
Well, I believe in one thing - "If it sounds too good to be true, it most probably is!"
While I have no doubt about the specialized skills and techniques used by these gurus, it can get a little too frustrating simply getting tangled and lost in all their hype, and find almost no value at the end of the day.
Adding Word Rich Content to Your Website
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.Adding Word Rich Content to your Website.
linking for Traffic not Positioning!
With more and more experts and search engine enthusiastsclaiming the right way and the wrong way to handle linkswapping, link exchanging or reciprocal linking!
You can tell something is important when there is more thanone name for it! GRIN!
There are also two schools of thought on the reasons linkswapping.
The first reason for link swapping has always been to carryfavour with Search engine rankings.
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings.
|
